Using these tools …

• Advertising¹: Creative direction/copywriting/production supervision/media planning & buying.

• Agency Account management.²

• Business development/customer relations/user group management.

• Employee communications/recruitment.

• Event planning/production: News conferences/fundraisers/health fairs/conferences & seminars/theatrical events.

• Internet strategies: Website content/creative direction/marketing (search engine optimization/management).

• Marketing communications: Branding/corporate identity program management/brochures/direct mail/signage.

• Media relations²: Editorial pitches/news releases/crisis communications management/expert pitching/media spokesperson.

• Product marketing management.

• Publications³: Writing/editing/publishing/distribution management/fundraising.

• Revenue generation strategies/implementation.

• Speakers Bureau: Marketing/management/writing.

• Sponsorship marketing/purchasing.

• Strategic alliance management.

• Telemarketing/lead generation management.

• Tradeshow management; pre- and post-show promotions.

• Vendor Management: Ad agency/PR firm/other vendors/coop programs.

¹Award-winning ad campaigns on shoestring budgets.

²Consumer and B2B.

³Arts, politics, software, medicine, dentistry, education, automotive industry, racing, manufacturing, etc.